Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

Gianni Tozzi is the global chief creative officer at FutureBrand, an innovative global design company enhancing businesses ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

American Alpine Skier Lindsey Vonn shared an emotional note as she marked 20 years of association with Red Bull. She signed ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized ...

With Euro 2025 in full swing, DAIVID – an AI-powered creative data provider that helps marketers by predicting the ...