Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

American Alpine Skier Lindsey Vonn shared an emotional note as she marked 20 years of association with Red Bull. She signed ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

CEO branding has become essential for company reputation and growth. In a marketplace that’s evolved from B2B and B2C to H2H ...

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized ...