This edition explores 2025’s evolving marketing landscape, from AI-driven tech to shifting consumer behaviors. As major ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the ...

For small businesses aiming to stand out, mastering both differentiation and distinctiveness is key. Here's how.

CT Sun forward Olivia Nelson-Ododa asked her former UConn women's basketball teammate Nika Mühl to help debut her brand at ...

With Fleur Majesty Rose Royale Mona Kattan has created a fragrance that celebrates feminine strength through floral elegance.

The liquor industry is reeling as President Trump’s latest trade war puts American whiskey in the crosshairs, with producers ...

On October 16, 2018, the American comedy The Conners made their ABC debut. It was developed by Matt Williams and is a continuation of Roseanne.

When it comes to growing and sustaining a successful franchise, brands would do well to tap AI to drive expansion, leverage ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new ...