One of my all-time favourite ad campaigns has to be ‘It Has to Be Heinz’. It’s not just about ketchup; it is about everything ...

In the age of social media perfection, a new aesthetic has taken hold: Ugly cute. In tracking the phenomenal success of ...

Four ways to build fandom and rethink traditional customer-building approaches.

Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals the top-performing ads across ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

Founded by Cecile Reinaud, Seraphine was born with a clear purpose: to offer stylish, high-quality maternity clothing in a ...

Their successes — coupled with the rise of influencer culture — rewrote the rules. Suddenly a strong online presence wasn’t ...

With Euro 2025 in full swing, DAIVID – an AI-powered creative data provider that helps marketers by predicting the ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

From Brandy to Beanie Babies, brands are pulling on our heartstrings—and our wallets—with early 2000s nostalgia.

Gianni Tozzi is the global chief creative officer at FutureBrand, an innovative global design company enhancing businesses ...