A company that makes shaving cream for men might add a line for women. It might even give the new line a new name. This is an example of creating a brand extension vs. a product extension.

Line extension strategy is not the same thing as brand extension strategy, which refers to introducing a new product or product line in a completely different product or service category than the ...

SYDNEY, May 23 (Reuters) - Ancient rock art in Western Australia is not being damaged by emissions from industrial sites, a study released on Friday found, just days out from a decision on whether ...

Stricter alcohol laws would hit non-alc brand extensions, Big Drop argues. CEO Rob Fink said he was confident "regulation and warnings on labels are coming" for alcoholic drinks. Fiona Holland May 6, ...

The hair extension brand I swear by just dropped a new line for textured locks By . Victoria Giardina. Published April 28, 2025, 11:53 a.m. ET. New York Post Composite ...

However, only 30% of brand extensions in the fmcg market survive the first two years – a success rate similar to new brands. So, it’s understandable that brand managers are sometimes hesitant to ...

How To Clip In Extension For Updo's And Braids! Posted: December 26, 2024 | Last updated: March 6, 2025. More for You. Aaron Rodgers could retire if he doesn't get offer from specific team: report.

Logo Brands is a premier manufacturer of officially licensed products, with a portfolio spanning over 900 colleges and major sports leagues, including the NFL, MLB, NHL, NBA, MLS, and NASCAR.

Logo Brands is a premier manufacturer of officially licensed products, with a portfolio spanning over 900 colleges and major sports leagues, including the NFL, MLB, NHL, NBA, MLS, and NASCAR.