An independent British clothing brand worn by Gladiator star, Paul Mescal amongst others, has chosen Birmingham City University’s (BCU) iconic School of Art as the setting for its latest campaign. Did ...

A company that makes shaving cream for men might add a line for women. It might even give the new line a new name. This is an example of creating a brand extension vs. a product extension.

Line extension strategy is not the same thing as brand extension strategy, which refers to introducing a new product or product line in a completely different product or service category than the ...