Each moment is an opportunity to craft your personal brand. Make it count, make it memorable, and let your brand speak long ...

That “feel good” feeling is essential to brand loyalty and customer stickiness. There is no shortage of ways to create a winning brand to make an impact and get your company noticed.

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

Classic Brands Are Feeling The Crunch Of Changing Shopping Habits Big mainstream consumer brands, which have owned our cupboards and closets, face a turning point: a time to evolve or wither.

Wonder Bread’s bright white wrapper dotted with blue, red and yellow balloons remained unchanged for more than 40 years. The problem is the bread stayed bright white too. In filing for bankru… ...

Francois, a 13-year influencer, shared the personal mistakes and industry changes that led to her brand deals and content ...

CVS Pharmacy's integration on ABC's canceled "Miracle Workers," GMC's placement on Bravo's "Queer Eye for the Straight Guy" and Sears' role on ABC's "Extreme Makeover: Home Edition" were the most ...