Brand mix diversification is KO's key growth driver. Its Zero Sugar lineup fuels a broader shift to health-focused drinks, making up 30% of its global volume.

Coca-Cola’s Charged unveils new brand identity with mascot launch Created by BRANDED, the Wolf represents physical agility and mental alertness, aligning with the drink’s positioning.

The world’s largest beverage company, Coca-Cola, expects more brands to join the billion-dollar club in India, executive vice president and chief operating officer, Henrique Braun, said on ...

Coca-Cola is one of the world’s most valuable and recognisable brands. However, what many people don’t realise is that the distribution of the brand’s products is managed not by one, but by ...

Constellation faces significant near-term and long-term challenges. Coca-Cola is still growing at a steady rate in this challenging market. Buffett’s classic investment is still a better buy ...

The house-brand boom has been made possible, in large part, by the fact that grocery stores, because they sell a lot of goods under one roof, know basically everything about how you eat —when ...

Many consumers may see the Coca-Cola brand as quintessentially American. But amid ongoing geopolitical tensions, the company is seeking to emphasise the “localness” of its brands to drive success.

We all know the feeling— The urge to reach out for an ice-cold cola as the summer sun beats down relentlessly, especially during the blistering April to June quarter. But behind every fizzy gulp ...