Memes aren’t just a way to get a laugh (well, not completely). They’re also a tool brands can use to connect with their customers.

Americana at Brand is a luxury shopping destination in Glendale and one of developer and former mayoral candidate Rick Caruso’s prize properties. It is also the inspiration behind a buzzy meme account ...

Marquart, of Dad Brand, made a tiny run of shirts celebrating the short-lived Nut Button meme, but couldn’t actually bring himself to market it with any real conviction.

Committing yourself to a single designer’s vision, GQ’s Noah Johnson argues, is a perfectly valid way to develop your personal style.

Why Spirit Halloween memes may be the brand’s best friend The digitally altered memes have become a tradition that not-so-subtly promotes the chain of Halloween pop-up shops.

WWE star Drew McIntyre had his infamous social media posts turned into a T-shirt, and he appeared with the shirt during his return to the ring last week.

Temu's jarringly grotesque pig shirt seemed to materialize everywhere on social media all at once — and people are actually buying it.

The Harry Potter by Balenciaga parody meme can be damaging to the brand's carefully crafted image. At the same time, it offers an upside where it can turn the lemon into lemonade.

In the past few weeks we’ve seen the return of ‘Hide The Pain Harold’ and the emergence of a new meme, ‘Girl Explaining’ (below), that’s quickly making its way around social. Here ...

Some brands have massively succeeded in their attempts. On Mother’s Day, Marc Jacobs collaborated with Sylvanian Drama, a TikTok account that uses Calico Critters to enact soap-level drama that ...

Brands fall down when they think creating a meme makes them a part of meme culture – like thinking that creating a football shirt makes you part of football culture.