This innovative solution connects the vast array of business or individual data in a way that allows artificial intelligence ...

Getty Images research urges brands to communicate with clarity — backing up ESG strategies with authentic visual storytelling aligned with real-world impact.

It’s time to start measuring and managing their worth. by Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few ...

Art appreciation is a growing trend among visitors to the country, and it can enhance a mall's brand image while increasing foot traffic. Asst Prof Haisang Javanalikhikara, a lecturer in fine and ...

EY’s study found that price, value and quality have become more prioritized factors in purchasing decisions, with 35% of consumers saying that brand considerations no longer play a significant ...

McKinsey estimates that intangibles now account for more than half of global enterprise value; within that, brand equity is the most controllable, scalable and misunderstood asset on a PE balance ...

Noam Zada, TikTok Global Mobile Gaming But extracting maximum value from each stage requires ... with that number rising to 37% across EMEA. Brands are undervaluing the early, decisive influence ...

even now that the value of the yen has risen.” The brand has also invested in marketing and communication (like the London launch event), to underline Onitsuka Tiger’s Japanese roots. “In some ways, ...

The total value of the top 50 most valuable UAE brands has risen by 22 per cent year-on-year to Dh325 billion ($88.5 billion), according to the latest UAE 50 report by Brand Finance, the world's ...

In the aftermath of Operation Sindoor, a military action that stirred both national pride and poignant reflection, several brands and influencers attempted to tap into the public sentiment through ...

On 14 May, Mexican actress and L’Oréal global ambassador Renata Notni stepped onto the Cannes Film Festival red carpet in a beauty look by the brand’s new global makeup artist Harold James. The brand ...