The owner of Dove, Vaseline, Hellmann's, and a bunch of other brands axed quarterly ... next target of some anti-woke outcry. In a 2023 Conference Board survey of more than 100 large US companies ...

Robby Starbuck, the anti-woke activist and filmmaker who has taken credit for the successful campaign pressuring companies to end DEI programs, said he has no plans to end his mission any time soon.

The role of 'woke-ism' in brand communications has never been more contentious ... Social responsibility is no longer a choice but an expectation. Businesses must craft nuanced messaging that ...

“We’re no longer posting on X,” BMW UK wrote ... Mike Lee even called for a boycott of the brand that touts itself as “ultimate driving machine.” “BMW = “Becoming More Woke,’” Lee wrote on X. “Don’t ...

It proved that so-called ‘woke’ advertising boosts short-term sales by 3.5% and long-term sales by 16%. It also increases customer brand loyalty by 15% and makes the brand 62% more likely to be the ...