Awards and content licensing for publishers. Michelle Myers of Wrights Media explains why licensing can be most profitable ...

Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

The brands that succeed aren't merely selling products; they're building audiences by operating like media companies.

Startups tend to confuse branding with placing advertising or social media campaigns. But branding is strategic — it forms ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Here, if you have ever dreamt of opening a confectionery on Mars, about an aerospace technology startup around Saturn, or ...

H World Group Limited (NASDAQ: HTHT) (HK: 01179), one of the world's leading hospitality groups, began 2025 with continued ...

The thesis is simple: the fastest and most efficient way to build a distinctive brand is by creating assets that are rich in ...

Gov. Greg Gianforte and the Montana Department of Commerce unveiled the state’s new branding campaign during the kickoff of the World Famous Bucking Horse Sale in Miles City on Friday.

Even Rome never wielded this much cultural influence. Don’t bet against it.

Sales soon soared, as consumers in the former communist state chugged enthusiastically on the sugary icon of American ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...