Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, the rebrand ...

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking questions about the brand's future direction.

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

This vehicular Pink Panther is falling flat on its face. Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxury ...

The Jaguar Type 00 Concept is a $120,000 bold bet on EV power, but this brand is already on its ninth life. Can it pull off a comeback?

Jaguar's boss says 'we want to be bold and disruptive' as its new electric car, which is expected to cost more than £100,000 when the production version hits the market, was unveiled at an event ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.

Jaguar, the iconic British luxury automaker owned by Tata Motors, is embracing a bold transformation as it moves toward an all-electric future. The brand has unveiled a new logo and refreshed ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the company's rebrand.

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.