For that effort, the store tapped Massimo and Lella Vignelli, the married founders of the graphic design firm Vignelli ... a larger size of the brown-kraft-paper shopping bags it had been giving ...

These bags were designed under the artistic leadership of Mathieu Blazy, another trompe l’oeil design in a series ... illusion at play here, the brown paper bag does seem a bit like a bridge ...

In its simplest form, skin color was measured against an average brown paper bag. The practice ... entirely fictional by design. "It didn't feel right to paint a real person on the paper bag ...

But unlike the ubiquitous brown paper bag, Louis Vuitton’s leather ... nothing more than a paper bag.” Besides the bag’s simple design, Shepherd’s biggest gripe was the lack of handles ...