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Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms
The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks beginning with the 2025-26 season. The revitalized crest will be featured on the team’s new primary home and away uniform kits, developed in partnership with Fanatics and the National Hockey League.
Bruins Unveil New Uniforms in Video With Michael J. Fox, Photos After Logo Reveal
The Boston Bruins officially unveiled their new uniforms for the 2025-26 season on Wednesday. In a video announcement paying homage to Back to the Future featuring Michael J. Fox and Charlie McAvoy, the Bruins hyped the new jersey as being "Boston built" and "powered by tradition."
Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" ...
The Bruins unveiled the new logo on Monday in a video and photos posted to social media. The rebrand shows both a yellow B on ...
They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The ...
The Boston Bruins will bring back, with a twist, its dual-use, spoked-B uniforms the NHL team wore from 1948-85.
The Boston Bruins will have a new look in the 2025-26 season. In a video narrated by Dennis Leary posted to X on Monday ...
The Boston Bruins have revealed a new logo, which was used temporarily in a prior season and harkens back through the team's ...
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