Build-A-Bear (BBW) had a rough ride in the past several years and is now a shell of what it once was, but CEO Sharon Price John mentioned two tweaks the company is making that could play a huge ...

Build-A-Bear's strategy of selling experiences drives profitability. I believe that the company is positioned for profitable ...

Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million. CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth.