As Burberry has “enormous authority ... each with different ways of enticing customers to come into the brand, for example through lipstick, sunglasses or leather goods.

Burberry’s brand value has plunged in the past year as the company fights the dual challenges of a luxury downturn and a disastrous internal turnaround plan. Kantar’s annual BrandZ ranking of ...

instead of $512 Ferragamo Women’s SF964S 54mm Sunglasses for $80, instead of $255 Burberry Women’s BE4375F 57mm Sunglasses for $100, instead of $268 Ray-Ban Unisex RB3596 59mm Polarized ...