Burger King, a unit of Restaurant Brands International Inc. (NYSE:QSR), is intensifying its U.S. turnaround strategy by ...

A new tie-in with "How to Train Your Dragon" signifies Burger King's approach to family-friendly IP, as imagined by Tom ...

In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: ...

Burger King is going full dragon mode with its boldest movie collab yet. The limited-time menu includes fire-kissed burgers, ...

Burger King is embarking on a family-first marketing strategy, one backed by its latest "How to Train Your Dragon" promo.

Both PepsiCo and Burger King parent RBI market a portfolio of brands. How do you find economies of scale and efficiencies in the marketing function in a company ... We're collecting insights on moms, ...

With prior campaigns linked to Spider-Man and Addams Family driving Whopper ... QSR)’s Burger King is leveraging movie hype and revamped marketing to recover lost share and build long-term ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.