Leveraging her advertising and digital marketing expertise, Lauren Elizabeth Patterson is a distinguished professional who is ...

User-generated content on platforms like YouTube, TikTok, and Instagram is set to attract more global advertising revenue in ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Plans have been lodged for up to 30 bus shelters featuring living roofs and digital advertising screens to replace existing ones across York.

In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's ...

If you’ve spent any time on social media, you may have come across ads or videos selling merchandise that claim to support a ...

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

Allen Media Group is the latest to put up a for sale sign, seeking $1.3 billion to $1.5 billion to clear the company's debt, ...

A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from ...

In a world driven by images, visibility is everything. And most brands don’t realize how invisible they’ve become.

Hobbycraft, which operates 124 stores nationwide, is slashing prices by up to 70% in affected branches as it winds down ...

In its most recent update in April, WPP reported that revenues dropped by 5 per cent to £3.24 billion for the first quarter ...