Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Elon Musk and CEO Linda Yaccarino launched a campaign to strong-arm advertisers back onto the platform.

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic reach continues to shrink, businesses of all ...

Meta requires SEBI verification for investment ads in India, impacting finfluencers and advertisers on social media platforms.

It’s that time of year again when the mega-yachts of titans of media, tech and advertising drop anchor in the Mediterranean ...

The ad giants have agreed to a consent decree with the U.S. regulator to get their $13 billion deal over the finish line.

WhatsApp will be launching three new features allowing businesses to advertise in-app. Here’s everything you need to know.

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Elevator advertising is tightly controlled, highly visible, familiar in urban life, and effectively builds consumer trust.