The sleek silver Tesla logo is not just a nod to the brand’s name but actually has a deeper meaning behind it.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Tesla's logo is the letter T, which is widely believed to be stylised to represent a part of the electric motor - but some ...

Many people may recognize the logo of Elon Musk's car brand, Tesla; however, not everyone knows what it means. There's ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Wayfair has the biggest overall Memorial Day furniture sales you can find online. If you're looking for storage options, a ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.