Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writes In ...

TheWrap, using new Sensor Tower data, looks at how dominant social platforms like Instagram and TikTok compare, as well as ...

Something fascinating is happening in corporate America. According to data from Gravity Research, 39% of corporations are ...

I. Introduction to Visual Branding and the role of YouTube The value of visual branding in today's world cannot be ...

Pride Month is a lot quieter this year, and companies that do show half-hearted LGBTQ+ support risk backlash from all sides.

Elon Musk is dialing back his threat to decommission a capsule used to take astronauts and supplies to the International ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

Later, the single Nike stripe became the company logo, and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand ... and on the business side, it also drives revenue,” he added.

The tech company is rolling out a completely revamped version of its app with unique experiences and services, and social networking features that are reminiscent of the early days of social media.

The name change was accompanied by various developments within the company ... social media platforms in the world. It also underwent one of the smartest social rebrands of all time. When the new ...