I. Introduction to Visual Branding and the role of YouTube The value of visual branding in today's world cannot be ...

Pride Month is a lot quieter this year, and companies that do show half-hearted LGBTQ+ support risk backlash from all sides.

Elon Musk is dialing back his threat to decommission a capsule used to take astronauts and supplies to the International ...

The once chummy relationship between the president and the world's richest businessman has deteriorated into a social media ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are not an overnight ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration.

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Later, the single Nike stripe became the company logo, and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they ...

Non-profit organizations use social media for the same reasons a small business might – to develop ... Employees also are not allowed to use the IFRC logo on personal social media sites.