Legal Ways of Flyer Advertising. Small business owners struggle with cost-effective advertising ... Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes ...

Creating Eye-Catching Designs. To make the most of your print flyers, it’s essential to invest time in design. A well-designed flyer should feature your brand colors, logo, and a clear message ...

Use the right design, colours, fonts and messaging, and you can create an invaluable marketing tool that’ll help make your promotion a success. >See also: 4 small business digital marketing trends you ...

Starting a business isn’t easy and your expertise doesn't usually include marketing. Even if your product is in high demand, it is a challenge to let customers know where and when they can buy it.

It never hurts to leave your business card, flyer or branded merchandise wherever you happen to be. Offline advertising is a good way to complement your online strategies and make them more effective.

Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern ...