Using social media is a low cost way for businesses to promote both themselves and the products or services they sell. Businesses could: set up a Facebook page and post special offers to anyone ...

If people are unaware of your business, they cannot become your customers. Social media can increase online presence because of its incredible reach: An estimated 4.55 billion people—57.9% of the ...

only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services. Another 45% of business execs say their ...

While social media often distracts users, it has become a lifeline for many small businesses in South Africa. Discover how ...

Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses. Social media marketing is often more cost-effective with great ...

Many of us use social media on a daily basis — we check Facebook to see what our friends have been up to, or scroll through Instagram to look at what they had for lunch. However, new research ...

The high-tech marketplace provides not only customer service challenges, but also the tools to help companies conquer them—including artificial intelligence.

Budding and established business entrepreneurs in Kwara state were on Wednesday empowered with skills to leverage their business growth with the use of social media.The summit, titled, Innovate to ...

Some videos focused on “recession" or “budget" meals and recipes have cropped up on the popular social media platform TikTok in recent months. O'Leary Ventures Chairman Kevin O'Leary discusses ...

By analysing interactions, feedback, and trends on these platforms, businesses can gain valuable insights into customer preferences and behaviours. Some of the benefits of using social media for ...