In the fast-paced world of social media, going viral is the ultimate badge of honour. A single reel or post that catches fire ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

During her senior year, she served as president of Rutgers Enactus, an entrepreneurship club that addresses the United ...

Conducted by researchers examining digital self-regulation, they reveal distinct user types and propose that social media platforms could be remodelled to support more intentional use. Lead author ...

Influencer marketing has become one of the most popular forms of marketing for brands and businesses of all types. Many professionals previously assumed that influencer marketing was only for big ...

Convenience retailers from across the UK gathered at London’s Kia Oval on 27 March to gain valuable insights from, and to ...

media commentators, and religious figures to promote what it calls "responsible communication." While the government insists the policies are rooted in a desire to uphold social harmony and ...

Viewers of the new Netflix documentary, Untold: The Liver King, will be familiar with the age-old adage: what use is a Liver King without his Liver Queen?

These days, he says smartphones and social media make it harder to connect with ... and I hadn't been led there using GPS on my phone. Back then, backpacking involved hands-on research — often ...