I write about the future of books and the business of storytelling. You might not have heard of book cover design's "7 second" test, but if you've ever wondered through a bookstore, you've ...

Michele DeFilippo, owner of 1106 Design, says: “A successful book cover design is part art, part science, but mostly business. A book cover has one job–to make people look.” Here are a few ...

Book cover design is big business, and publishers spend a lot of time and money making sure they get it right. In most cases, the cover of a book is a reader’s first interaction with a story.

How the smaller world of book cover design fares within this environment isn’t necessarily ... Independent bookshops have certainly battled to stay in business, however, with many offering a home ...

You can judge a book, author, reader and publishing house by the cover,” says Diya Kar Hazra, publisher—trade, Bloomsbury India, Delhi. There is a strict economy of design in business books.

How do book covers communicate with an audience? How do designers and publishers make their decisions? And how can it go wrong like this? I’ve been a book designer since the 1990s, working with ...

the paperback design was tweaked “to speak to the widest possible audience,” says John Freeman, the book’s editor. Paperback The Vintage cover ditched the thin, hardcover scribble for a ...

Of course, this isn’t to say that what hits the market is bad—in fact, I’d contend we’re in a golden age of book cover design, with each publishing season bringing a deluge of insanely ...

Image Ms. Goldberg’s cover design for Madonna’s first ... She left CBS in 1982 to start her own business, creating designs for books, records, posters and media companies, including the ...