Without a well-defined CRM strategy, you'll probably have a poorly calibrated team. A CRM strategy goes hand-in-hand with a well-defined sales process and is just as critical as any other sales ...

but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM team is beneficial to any company. Recently, I was tasked with finding a suitable eCRM ...

According to Rachel Dorfman, being a member of Bounteous’ customer relationship management strategy team is like being on a team of rowers. “We will not get where we’re going unless we all pull ...

In developing a CRM strategy, never think of it as “final the day it’s approved” because in truth, it’s obsolete the day after. Make sure to present it to the team and the executives as a ...

These ten CRM strategies will help your firm leverage the full potential of your CRM system. Remember, a CRM system is not just a tool; it’s a powerful strategy for customer relationship ...