This case study illustrates how Cadbury Bournville set about the challenge of repositioning its brand in India as 'Not So Sweet', using digital as a key medium. Behaviourial understanding of the ...

Merlin Entertainments, which also operates Warwick Castle, Madame Tussauds, Legoland, and Sea Life, has set out plans to ...

You can pick from milk, dark and white chocolates, boasting flavours such as dark cherry truffle infused with rich cherry liqueur and milk hazelnut cluster featuring whole Turkish hazelnuts that ...

SHOPPING: Say no to Valentine's Day panic buying and instead buy them something they'll really love with H.Samuel's up to 50 ...

including Cadbury Creme Egg shelf barkers prompting shoppers to ‘Admit it to win it!’, bunting, hanging signs, posters, and balloon clusters. Nine of these 50 stores will also have Cadbury Creme Egg ...

CADBURY has confirmed a new chocolate bar featuring an iconic biscuit is coming to shops within weeks. Chocoholics were delighted to hear over the summer that the iconic treat maker was pairing up ...

Cadbury fans hoping to nab themselves free chocolate are being urged to be cautious if they come across offers for gifts online. The chocolate giants have warned that there are ‘fake Cadbury ...

From Mini Eggs to Creme Eggs and a festive version of virtually every chocolate going, Cadbury is undoubtedly the king of Easter treats in the UK. But the brand isn’t just making waves in terms ...