How 'preppy' has now become a meme. The new "preppy" aesthetic became a viral sensation in late 2023 after a sound bite in a @dearhannahprep video from July became meme fodder.

According to today’s tweens and teens, the new definition of preppy is now more similar to 2019’s “VSCO girl,” except the Stanley Cup has dethroned the Hydroflask. It’s all about casual ...