Look who's back! Famous 90's model Fabio is reprising his role in the 'I Can't Believe It's Not Butter' commercials, and his return is even better than we could have hoped. A sexy guy, some hot ...

the “captivating” I Can’t Believe It’s Not Butter! spray, Unilever said. The webisodes star Mark McGrath (“Extra”) , Tim Gunn (“Project Runway”) and Fabio. “In an increasingly ...

Pick a good brand name and you've basically won half the battle. This is why I Can't Believe It's Not Butter has worked for so many years - since 1991, in fact. Yes, it's long and a bit annoying ...

Replied Oliver: “What? Hold on, Fabio. Far be it from me to contradict a noted geopolitical expert and former I Can’t Believe It’s Not Butter spokesperson, but ‘at least the Nazis kept it ...

In 1994 Stephen Colbert and Steve Carell teamed up to give the world their best Fabio ...