TAIPEI, Taiwan (May 17, 2006) — Taiwanese tire maker Federal Corp. has created a mascot — a cartoon character with a tire tread Mohawk-style hair cut — to represent the company in its efforts to gain ...

GREENVILLE, S.C.—Michelin North America Inc. has redesigned the iconic Uniroyal Tire tiger mascot into "Royal," a tiger cub wearing a crown and sitting inside a Uniroyal tire. The symbol of a tiger ...

GREENVILLE, S.C. — Michelin North America Inc. has redesigned the iconic Uniroyal Tire tiger mascot into "Royal," a tiger cub wearing a crown and sitting inside a Uniroyal tire. The symbol of a tiger ...