Instamart, a quick commerce platform, is distancing itself from the Swiggy branding to establish its own independent identity, following a similar move by Zomato. This strategic shift reflects ...

The population is shrinking, and the heifers just keep getting bigger. So the Burdick Ranch relies on neighbor volunteers and high school wrestlers to get the job done. On the Burdick Ranch ...

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker ...

It’s easy to think about personal branding for résumés and interview ... Your company may require you to use a template in emails sent from company addresses, but there is sometimes room ...

This one-stop shop for all things branding offers social media templates, email templates, mailer and flyer templates, plus marketing guides that can all be customized to your brand to ensure ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be ...

Get insights into the changing landscape of branding in the digital era. Discover the role of digital media in creating meaningful brand-consumer connections. This edited extract is from Digital ...

Dell is shaking things up for the new year. It is dropping nearly all of its laptops’ branding, which includes the popular XPS and Latitude, in favor of something it claims is simpler.

As I put it when I named brat the design of the year, its “omnipresent green brand was developed by the Brooklyn studio Special Offer for Charli XCX. Brat summer was a vibe, and it was embodied ...

GM will ditch the Ultium brand name amid a broad shift in battery strategy. The automaker will continue using underlying batteries and technology platforms, but also incorporate LFP and nickel ...

The news that ANZ picked up a gong for Brand of the Year and another for Excellence in Marketing Communication Strategy at the YouTube NZ Marketing Awards last week in Auckland probably passed you by.