The Champions League, a bold rebrand of the ... re seeing the best of the best,” says Hugo Hensley, head of sports services at Brand Finance, a leading brand valuation and strategy consultancy.

"This acquisition enhances Authentic's position as the largest sports and entertainment licensing company worldwide," the brand management firm said. Champion's roots are in gym apparel ...

Meg Jacoby, the newly crowned world champion, made history at the ... As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with ...

In April, global retailer The Athlete's Foot revealed its partnership ... and Billings said the NCAA Division I women's basketball champion was one of the main brand ambassadors that the ...

As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with Amazfit's research and development team to drive product innovation and ...