A splash of color just hit Seaside Resort, as Sanrio and Starblink's Paper Parade makes a festive return to Hello ...

Labubu is a sharp-fanged but cute little monster often sold as a plush clip-on charm for handbags. He has attracted ...

Sales are surging for Pop Mart’s popular toy, which has gained fans thanks to its design and clever marketing.

My Melody and Kuromi, Sanrio's famous characters, are scheduled to make much-awaited returns—this time via a new stop-motion ...

Remember when Hello Kitty was the it-girl of teddies? Or when Pusheen, Molang, and Tokidoki exploded across shelves and bags?

Hello Kitty may be Sanrio's most recognizable character, but she is not the sole face of the kawaii brand and that is ...

Pop Mart's new The Monsters Wacky Mart Series drops on June 12. Here's everything you need to know about how and where to buy ...

Pizzo, who is retiring as a wardrobe supervisor at the opera house after 18 years, has been a confidante and cheerleader to the stars.

Sanrio is way more than just Hello Kitty, and out of the hundreds of other characters, you should definitely know these ten.