By Venkata Susmita Biswas. In the mid-1980s, the sale of Reckitt Benckiser’s shoe polish brand Cherry Blossom had stagnated, as polishing shoes was perceived to be ‘a servant’s job’.

Cherry Blossom shoe polish maker puts a shine on its profits. Shoe polish, you might think, had gone the way of spats, tea cosies and ploughing by oxen, something picturesque but essentially ...

Cherry Blossom shoe polish 'shines' after 10 years. The iconic Reckitt Benckiser brand rolls out a new campaign after a decade—and it doesn't have Charlie Chaplin this time.

Cherry Blossom, a brand we have all grown up with, is celebrating its centennial year in 2006. India’s leading shoe polish brand has launched a new campaign showcasing its “100 Shining Year”.

Cherry Blossom, which started its journey in India from Calcutta in 1943, is also celebrating its centennial year in 2006. Shoe polish came last among personal care products, Suri said. The brand aims ...

It's an even 100 for the brand Chaplin symbolises, too: shoe polish Cherry Blossom was launched in the UK in 1906 by Chiswick Soap Company, a part of Reckitt & Coleman (now Reckitt Benckiser).

Available in 20ml, 50m1 and 100 ml sizes, Cherry Blossom Leather Oil Polish has been specially formulated to provide care and nouris AIRLINK 157.50 Increased By 1.41 (0.9%) BOP 9.90 Increased By 0 ...

Shoe polish, you might think, had gone the way of spats, tea cosies and ploughing by oxen, something picturesque but essentially useless in this day and age. UK News Website of the Year 2024 ...