DETROIT - Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands.

Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.

Few things in the automotive industry are as iconic as Chevrolet’s logo — officially known as the Chevy Bowtie. Having celebrated its 100 th anniversary in 2013, The Bowtie has adorned 215 ...

Chevy co-founder William C. Durant introduced the logo in 1913, and subsequently slapped the first ones on the front of the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand.

Chevrolet Bowtie Logo Turns 100, And Its Origin Is Still Disputed . By Manoli Katakis. July 18, 2013 3:32 pm . Facebook Twitter LinkedIn Pinterest Email Print. 27 . Sponsored.

Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide ...

It’s arguably one of the most recognized automotive logos in the world, yet the actual origins of Chevrolet‘s infamous ‘Bowtie’ remain shrouded in mystery.For many years, the official line ...

Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide ...

You may have heard the legend of how Chevrolet’s co-founder Billy Durant came up with its famous bow-tie logo when he saw the design on wallpaper in a Paris hotel. Except the legend isn’t true.