Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday The 20% discount promotion is exclusively available on the official Sanrio website ...

One adorable Sanrio character was completely eliminated from the franchise's line-up of characters forever for a shocking ...

Oddly enough, one of the most underrated characters in the past was actually Hello Kitty herself. Today, the fact that Hello ...

Sanrio differentiates itself from peers in the toys and recreation industry by increasing the popularity of its character intellectual properties, or IPs, over the years through product sales ...

Sanrio has published the mid-term interim results of its 40th Sanrio Character Ranking poll, where it counted votes that arrived by May 6, 2025. It shows that Pompompurin is maintaining the first ...

Sanrio announced on social media and its official site that there will be a Sanrio characters ANA collection of merchandise tied to five popular mascots. Six different types of items will be sold.

Entertainment company Sanrio achieved an ROE of 48.6%. Semiconductor-related companies, including Advantest, recorded around 30%, outperforming corporate Japan's 9% average.

Sanrio hopes to announce a detailed plan to build accommodations at Harmonyland in Oita prefecture by the end of 2026, which marks the 35th anniversary of the park.

Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan and internationally. The company also operates restaurants; and ...