Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than ...

Son of a nutcracker, Elf The Musical is heading back to the West End! Following a record-breaking season on Broadway last year, ‘the ultimate Christmas show’ (Smooth FM) returns to spread festive ...

Exclusive: Elf the Musical will return to the West End for a limited ten-week season.

The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

The days leading up to the Saturday night event were hot and humid but that didn’t stop the community from decorating miles ...