Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

In 2023, Warner Bros. Discovery merged HBO Max and Discovery+ into a single streaming app called Max, with the puzzling decision to remove the HBO from the streaming app’s brand. Surprise ...

Search Engine Land » PPC » AI Max: Google’s new AI ad tool, explained Share A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story ...

He has written news, reviews, and more as a tech journalist since 2020. Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today, rolling back one of the ...

By James Hibberd Writer-at-Large Originally, the service launched as HBO Max in 2020. In 2023, the company controversially changed the streaming service to simply Max — ditching the most ...

Previously, she was a writer and editor at MUO. Warner Bros. Discovery is changing the name of its streaming service back to HBO Max. During its Upfront event on Wednesday, the company announced ...

(Indeed, Max’s account on the social platform formerly known as Twitter was all set to troll Musk: “Your move, X,” it wrote in a post Wednesday.) Others have likened the previous change from ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...