Bottega Veneta’s first brand ambassador under Louise Trotter is a tennis star, while Coco Gauff’s Miu Miu collab is a grand ...

How Brand Building and Performance Marketing Can Work Together With the right metrics, you can increase the return on both. by Jim Stengel , Cait Lamberton and Ken Favaro From the Magazine (May ...

As a small-business owner, it's probably hard for you to wrap your head around the idea of a billion-dollar industry. But just in case you want to try: The U.S. clothing market is the biggest in ...

The first Olympic Day was celebrated on 23 June 1948. On this occasion, Sigfrid Edström, IOC President at that time, conveyed a message to the young people of the world.Portugal, Greece, Austria, ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Viral on TikTok, Halara is known for its activewear-inspired everyday clothes. Four CNN Underscored editors put it to the test, trying out its summer essentials.

Texas travel stop chain Buc-ee's is suing a South Carolina-based clothing company, claiming it copied its iconic beaver logo. ... Buc-ee’s sues clothing brand over lookalike beaver logo 00:34.

The Brief. Buc-ee's, the Texas-based convenience store chain, is suing South Carolina clothing brand Born United for trademark infringement. Buc-ee's claims Born United's beaver logo, featured on ...

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