For the Happiness Flag, our goal was to feature at least one person from every one of the 207 countries where Coca-Cola does business. We succeeded. For the Trophy Tour it was letting 1 million ...

Led by Coca-Cola ®, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke ®, Fanta ®, Sprite ®, Coca-Cola Zero ...

Coca-Cola to Uncap 'Open Happiness' Campaign. New Ad Push, Which Seeks to Tap Consumers' Longing for Comfort and Optimism, Bears Stamp of CEO Kent. By . Betsy McKay. and . Suzanne Vranica.

Part One AS communicators, we all look forward to winning awards for PR and marketing.  But beyond that, there are brands ...

Top happiness experts reveal how identity, focus, emotional awareness, and brain science explain why some employees stay engaged while others are quietly quitting.

Atlanta-based Coca-Cola will replace the tagline “Open Happiness,” which was launched in 2009, with “Taste the Feeling,” the beverage giant reported Tuesday.

Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The collaboration between Billboard and Coca-Cola was also unique. Exactly. We often take “happiness” for granted because it’s always around, and we think we understand it.

Coca-Cola has announced it is bringing back a fan favourite which was scrapped almost two decades ago. The drinks firm revealed it will be selling Lemon flavoured cola across the UK again. The ...