Coca-Cola to Uncap 'Open Happiness' Campaign. New Ad Push, Which Seeks to Tap Consumers' Longing for Comfort and Optimism, Bears Stamp of CEO Kent. By . Betsy McKay. and . Suzanne Vranica.

Led by Coca-Cola ®, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke ®, Fanta ®, Sprite ®, Coca-Cola Zero ...

“Hello Happiness,” a new video from Coca-Cola, opens with footage of migrant laborers in Dubai, standing before dawn in a patch of dirt as they wait for a van to pull up and shuttle them to work.

For the Happiness Flag, our goal was to feature at least one person from every one of the 207 countries where Coca-Cola does business. We succeeded. For the Trophy Tour it was letting 1 million ...

Top happiness experts reveal how identity, focus, emotional awareness, and brain science explain why some employees stay engaged while others are quietly quitting.

The post 11 Decadent Chocolate Recipes That Somehow Taste Like Pure Happiness in Every Bite appeared first on Cook What You Love.

Part One AS communicators, we all look forward to winning awards for PR and marketing.  But beyond that, there are brands ...

The collaboration between Billboard and Coca-Cola was also unique. Exactly. We often take “happiness” for granted because it’s always around, and we think we understand it.

Atlanta-based Coca-Cola will replace the tagline “Open Happiness,” which was launched in 2009, with “Taste the Feeling,” the beverage giant reported Tuesday.

Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness. Intrigued?