The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

This article will delve into various areas of logo design psychology, including colour psychology, symbolism, how it influences consumer perception.

The ads show someone typing out passages from novels on a typewriter, but where Coca-Cola is mentioned, the company has replaced the typewriter font with its iconic red logo.

Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive A social sweepstakes offers loyalists who have the brand’s old logo tattooed on their bodies the chance to win an ...

The iconic red colour, with the elegant font and flowing lines, created a sense of timelessness and classic sophistication, making the Coca-Cola logo an enduring symbol of American culture and ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

Coca-Cola, which operates facilities in the Israeli Atarot industrial settlement in occupied East Jerusalem, faced a fresh boycott starting on October 7 last year.