The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola openly shares its history, including the creation of its logo, on its official website, offering a glimpse into how it has changed over time, reports the Manchester Evening News.The ...

But, really, it’s when you hit 1969’s logo revamp that the undeniable pull of Coca-Cola’s “Arden Square” logo becomes a thing. This is when Coca-Cola started using a white font in a red ...

The logo’s typography, on the other hand, is an official font. Called “Spencerian,” it has been associated with the brand since the 1900s. That said, the Coca-Cola label hasn’t always ...

Frank Robinson's Coca-Cola logo, in Spencerian type. We don’t all write in the “Coca-Cola” font because time is money Over time, the Spencerian font was replaced by a simplified version ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

That said, the Coca-Cola logo hasn’t always looked the same as it does today. A few years after its inception, the logo swapped the swirly font for a more gothic style. This only lasted a year.

Coca-Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929. Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola ...

Coca-Cola’s global ‘One Brand’ strategy now includes a custom typeface. Uberbrand's art director Chantel de Sylva unpacks the meaning behind it all. January 10, 2018 10:29 ...

Mind you, it’s not just the 100 years. It’s that Coca-Cola has not changed the font or colors of its logo for all of those years. “Unlike other competitors or manufacturers who feel the need ...

Lifestyle; The Coca-Cola Company; Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...