News

Tariffs become a new front line in the cola war between Coke and Pepsi
The Trump "Liberation Day" tariff plan is affecting both PepsiCo and Coca-Cola Co., but seemingly one more than the other.
Snopes.com2d
Popcorn Subliminal Advertising
"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...
RFK Jr. Picks a Fight With Coke and Pepsi. The Odds Are Against Him.
Robert F. Kennedy Jr.’s Make America Healthy Again movement cites soda as one reason for bad diets. Big beverage companies ...
Packaging World3d
Coca-Cola Gears Campaign to Gen Z, Capri Sun's Glow-in-the-dark Pouches, and Starbucks Ready-to-drink Refreshers
See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ...
Longtime favorite drops in ranking of best-selling sodas in the US
Regular Coke remained in the top spot on the annual list of bestselling soda brands. Meanwhile, Dr. Pepper entered the second ...