Jack Daniel's is expanding its line of ready-to-drink cocktails, adding a new flavor to its popular collab with Coca-Cola.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Coca-Cola classics in literature / Coca-Cola Coca-Cola’s latest campaign, ‘Classic,’ takes an unusually understated approach for a brand of its scale. Rather than chasing interactivity or AI ...

The challenge for the creatives behind “Classic” was how to reinforce “the timelessness and authenticity of Coca-Cola in a world where trends reign,” says VML, the marketing agency that ...

Cola, reached Rs 2,800 crore revenue in 2024, seeing significant growth across India's rural and urban markets. Known for its ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...