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Yardbarker on MSNNew Coca-Cola STAR WARS Commercial Celebrates The FansThe Phantom Menace came out, you probably remember the Pepsi promotion with the character’s face on a series of collectible ...
To commemorate 70 years of partnership, Disney and Coca-Cola have launched the global campaign, “Refresh Your Galaxy,” ...
The legacy brands celebrate a decades-long partnership with a global campaign packed with collectible cans, AR holograms and fan-first storytelling.
Why Coke’s $24b epic tax battle is staying hidden. The stakes of a fight with the US Internal Revenue Service over “astronomical” profits in low-tax countries are visible only in fine print.
And there are broader issues beyond the Pepsi vs. Coke battle. Beverage companies, including both PepsiCo and Coca-Cola, also face the challenge of adapting to shifting tastes, ...
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