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Lexington Candy Shop has had a line outside for over a year since a TikTok of its Coke float went viral.

TikTok videos can bring sudden fame — and a crush of new customers — to small businesses. Lexington Candy Shop has had a line outside for over a year since a TikTok of its Coke float went ...

When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. Owners have to adapt on the fly, revamping operations to quickly serve a ...

The Lexington Candy Shop in New York City has served burgers, fries, shakes and the occasional Coke to hungry patrons for decades. Last remodeled in 1948, the diner is the definition of old ...

The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades. Last remodeled in 1948, the diner is the definition of old-fashioned.

From Coke floats to Cronuts, going viral can have a lasting effect on a small business October 10, 2023 at 1:00 a.m. by MAE ANDERSON / AP Business Writer ...

Savvy business owners who are able to adapt can parlay newfound fame into a lasting boost for their business.

Before Nico’s visit, he sold 10 Coke floats a day. Today it’s 200 on weekdays and 500 a day on weekends. He hasn’t raised his prices. A float is $12.50 including tax.