Theorists, do you remember Crystal Pepsi? It was the clear soda no one really asked for and then it was brutally taken down ...

People think that the G in Parle-G stands for Glucose, but it’s actually “Genius”. The biscuits’ sustained popularity from ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Approaching the age his dad was when he died at Daytona, a second-generation legend went looking for answers. I went looking, too.

Parle G, established in 1929 by Mohanlal Dayal, is the largest-selling biscuit globally and a beloved staple in Indian ...

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

Robert F. Kennedy Jr.’s Make America Healthy Again movement cites soda as one reason for bad diets. Big beverage companies like Coke and Pepsi aren’t going down without a fight.

Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding. Coca-Cola and Pepsi were both founded ...

This year, Sprite knocked Pepsi out of the top three spots on the list. Here's a look at the full data. Need a break? Play the USA TODAY Daily Crossword Puzzle. Regular Coke remained in the top ...